BCBGeneration at Macy's Union Square

10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 11:00 AM - 8:00 PM
Day of the WeekHours
Monday10:00 AM - 9:00 PM
Tuesday10:00 AM - 9:00 PM
Wednesday10:00 AM - 9:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 8:00 PM
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Contact Details

170 O'Farrell St San Francisco, CA 94102 US
Main Number
(415) 397-1422(415) 397-1422
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Store Hours:

Day of the WeekHours
Mon10:00 AM - 9:00 PM
Tue10:00 AM - 9:00 PM
Wed10:00 AM - 9:00 PM
Thu10:00 AM - 9:00 PM
Fri10:00 AM - 9:00 PM
Sat10:00 AM - 9:00 PM
Sun11:00 AM - 8:00 PM

About BCBGeneration Union Square

BCBGeneration is a brand for those with vision and confidence. We offer romantic and refined wardrobe options for style rebels that take their inspiration from a variety of sources and distill it into adventurous and unexpected looks.
www.bcbgeneration.com

FEATURED STYLES IN BCBGENERATION at Union Square

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BATIK FLORAL SURPLICE MIDI DRESS
The essential Gen surplice dress in colorful florals that pop against a backdrop of stripes and dots and features side slits and a high-low hem.
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BATIK FLORAL WRAP FRONT ROMPER
Inspired by warm tropical breezes, this sleeveless romper in a graphic floral print features a sleek wrap front with side waist ties.
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TATIANA STRAPPY SANDAL
Get squared! Glossy faux patent leather raises the style bar of this strappy slip-on sandal accented with a modern square toe and chunky block heel.
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BEATRICE TRANSLUCENT CROSSBODY BAG
It's all about transparency. This crossbody bag does just that with a translucent front and back embellished with faux leather trim and glossy metal accents.
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DENIM TWIST FRONT HALTER DRESS
This sleeveless A-line dress in lightweight denim is giving off major vacay vibes with its twist-front keyhole design and oversized back bow.
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CROCHET-TRIMMED ROMPER
We're obsessing over this short sleeve, wide leg romper accented with delicate crochet trim and scalloped cotton lace.
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ILSIE BLOCK HEEL SANDAL
Bring your own brand of flirty style to casual or evening outfits with the black, strappy "Ilsie Sandal" accented with a clear vamp and block heel.
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PINSTRIPE FLORAL HEADBAND
Let your hair get into the act with this pinstripe floral headband accented with a top knot detail.
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SHOP NEW ARRIVALS

YOUR SEARCH IS OVER

Shop Dresses
Dresses
This sleek, strappy surplice dress in soft, stretchy jersey takes it to the next level with a keyhole back, front skirt overlay, and a knotted side tie.
Shop Clothing
Clothing
Crisp cotton stripe delivers major vacay style to this strappy surplice jumpsuit with an elasticized waistband and a wide, cropped leg.
Shop Shoes
Shoes
This strappy sandal brings rustic 70's inspiration to warm-weather outfits with a wood-print block heel and platform
Shop Accessories
Accessories
It's all about transparency. This crossbody bag does just that with a translucent front and back embellished with faux leather trim and glossy metal accents.

Nearby Locations

  • BCBGeneration Pleasanton Stoneridge

    1300 Stoneridge Mall 1st Floor Pleasanton, CA 94588 US
    Main Number
    (510) 514-5223(510) 514-5223
  • BCBGeneration at Macy's Stanford Mall

    10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 11:00 AM - 8:00 PM
    300 Stanford Mall Palo Alto, CA 94304 US
    Main Number
    (650) 329-8502(650) 329-8502