BCBGeneration at Macy's Union Square

10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 11:00 AM - 8:00 PM
Day of the WeekHours
Monday10:00 AM - 9:00 PM
Tuesday10:00 AM - 9:00 PM
Wednesday10:00 AM - 9:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 8:00 PM
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Contact Details

170 O'Farrell St San Francisco, CA 94102 US
Main Number
(415) 397-1422(415) 397-1422
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Store Hours:

Day of the WeekHours
Mon10:00 AM - 9:00 PM
Tue10:00 AM - 9:00 PM
Wed10:00 AM - 9:00 PM
Thu10:00 AM - 9:00 PM
Fri10:00 AM - 9:00 PM
Sat10:00 AM - 9:00 PM
Sun11:00 AM - 8:00 PM

About BCBGeneration Union Square

BCBGeneration is a brand for those with vision and confidence. We offer romantic and refined wardrobe options for style rebels that take their inspiration from a variety of sources and distill it into adventurous and unexpected looks.
www.bcbgeneration.com

FEATURED STYLES IN BCBGENERATION at Union Square

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Fuzzy Mini Dress
This mini dress has major 90s vibes, with a straight-across neckline and mini silhouette, and fuzzed-out metallic fabric. Features adjustable shoulder straps.
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Chain Belt
This vegan leather belt features antique metal-tone hardware with a lock-and-chain accent and five belt holes.
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Organza Jumpsuit
Nothing says romance more than voluminous, sheer organza. This jumpsuit features an illusion V-neckline, long bishop sleeves, and a mock neckline with a keyhole cutout at the back.
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Fuzzy Crop Jacket
This cropped jacket features slightly metallic fringe throughout, with a boxy silhouette and a hook-and-eye closure at the neck.
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Boyfriend Tuxedo Dress
For a take on classic menswear suiting with a feminine twist, opt for this tuxedo-inspired dress. Features a structured silhouette and a cutout at the back of the neck.
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Side Tie Jumpsuit
A sleek and chic metallic jumpsuit with long bishop sleeves and a faux wrap, complemented with a flattering side tie.
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Metallic Evening Gown
Channel major 90s vibes in this metallic knit sheath gown, featuring a cowl neckline, a tie at the back, and finished with a slit at the skirt.
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Leopard Faux Fur Coat
This cozy faux fur coat features a notched collar and two pockets with a plush feel throughout.
Shop Sweaters
Shop Sweaters

YOUR SEARCH IS OVER

Shop Dresses
Dresses
An A-line dress with long sleeves, a mock neckline, and a keyhole cutout at the back.
Shop Clothing
Clothing
We love this high-pile coat for winter, featuring a longline silhouette and oversize collar.
Shop Accessories
Accessories
For when you'd rather catch flights, not feelings.
Shop Gifts
Gifts under $100
Our take on the classic pullover, this cropped sweater features ribbed trim and an allover leopard print.

Nearby Locations

  • BCBG at Macy's Pleasanton Stoneridge

    1300 Stoneridge Mall 1st Floor Pleasanton, CA 94588 US
    Main Number
    (510) 514-5223(510) 514-5223
  • BCBGeneration at Macy's Stanford Mall

    10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 10:00 AM - 9:00 PM 11:00 AM - 8:00 PM
    300 Stanford Mall Palo Alto, CA 94304 US
    Main Number
    (650) 329-8502(650) 329-8502