BCBGeneration at Macy's Herald Square at 34th Street

9:00 AM - 9:30 PM 9:00 AM - 9:30 PM 9:00 AM - 9:30 PM 9:00 AM - 9:30 PM 9:00 AM - 9:30 PM 9:00 AM - 9:30 PM 11:00 AM - 8:30 PM
Day of the WeekHours
Monday9:00 AM - 9:30 PM
Tuesday9:00 AM - 9:30 PM
Wednesday9:00 AM - 9:30 PM
Thursday9:00 AM - 9:30 PM
Friday9:00 AM - 9:30 PM
Saturday9:00 AM - 9:30 PM
Sunday11:00 AM - 8:30 PM
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Contact Details

151 W 34th Street New York, NY 10001 US
Main Number
(212) 967-5086(212) 967-5086
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Store Hours:

Day of the WeekHours
Mon9:00 AM - 9:30 PM
Tue9:00 AM - 9:30 PM
Wed9:00 AM - 9:30 PM
Thu9:00 AM - 9:30 PM
Fri9:00 AM - 9:30 PM
Sat9:00 AM - 9:30 PM
Sun11:00 AM - 8:30 PM

About BCBGeneration Herald Square at 34th Street

BCBGeneration is a brand for those with vision and confidence. We offer romantic and refined wardrobe options for style rebels that take their inspiration from a variety of sources and distill it into adventurous and unexpected looks.

FEATURED STYLES IN BCBGENERATION at Herald Square at 34th Street

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Tiger Stripe Cocktail Dress
This fun party dress features a slit at the side and a V-neckline.
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Tiger Stripe Camisole
Perfectly paired with jeans or leather-like leggings, this tiger print tank is perfect for a wild night out.
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Tiger Stripe Slip Skirt
This tiger stripe midi skirt features a convertible ruched detail at the side with a spaghetti tie.
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Single Button Blazer
A smart, professional blazer with two slit pockets and a button closure at front.
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Draped Cocktail Dress
Flattering draping at the hips give way to a midi silhouette with a V-neck surplice bodice and slits at the skirt.
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Floral Pintuck Blouse
This vintage-inspired blouse is sweet as can be, with pintucking at the front bodice and a "Flowers for Nana" floral print throughout.
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Floral Trousers
As a two-piece outfit or as a pop of color on its own, these straight-leg trousers feature our "Flowers for Nana" print throughout with two slit pockets and an elastic waistband.
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Teddy Coat
We love this high-pile coat for winter, featuring a longline silhouette and oversize collar.
Shop Holiday
Shop Holiday


Shop Dresses
An A-line dress with long sleeves, a mock neckline, and a keyhole cutout at the back.
Shop Clothing
We love this high-pile coat for winter, featuring a longline silhouette and oversize collar.
Shop Accessories
For when you'd rather catch flights, not feelings.
Shop Gifts
Gifts under $100
Our take on the classic pullover, this cropped sweater features ribbed trim and an allover leopard print.

Nearby Locations

  • BCBG at Macy's Queens Center

    90-01 Queens Blvd 2nd Floor Elmhurst, NY 11373 US
    Main Number
    (347) 906-4207(347) 906-4207
  • BCBG at Macy's Garden State Plaza

    500 Garden State Plaza 2nd Floor Paramus, NJ 07652 US
    Main Number
    (201) 359-6484(201) 359-6484