BCBG at Macy's First Colony

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Contact Details

16511 Southwest Freeway 1st Floor Sugar Land, TX 77479 US
Main Number
(281) 702-5640(281) 702-5640
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About BCBGeneration First Colony

BCBGeneration is a brand for those with vision and confidence. We offer romantic and refined wardrobe options for style rebels that take their inspiration from a variety of sources and distill it into adventurous and unexpected looks.


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Spring Floral Smock Dress
This vintage-inspired dress features an allover Spring Floral print, with short puff sleeves, accented with elastic shirred trim, and a button closure at the bust.
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Off-Shoulder Smock Top
Flirty and playful, this floral off-the-shoulder top features short puff sleeves, a spaghetti tie at the elastic neckline, a shirred bodice, finished with a flounced crop hemline.
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Winoni Heeled Sandal
This block-heel sandal features a cheetah-print strap at the toes and a buckle closure at the ankle.
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Feelin Fine Eyeshadow Palette
Featuring 12 versatile pressed pigment shades in warm hues. Each shade is buildable and blendable for a limitless color combinations and a variety of looks. Mixed textures including matte, shimmer, and metallic finishes. Includes a built-in mirror for easy use at home or on the go.
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Corseted Gown
This classically feminine silhouette is defined by a straight neckline, wide shoulder straps, and a corseted detail at the bust. the flouted hemline falls right at the ankle.
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Cropped Peasant Top
A feminine, peasant-style top with a keyhole cutout at the sweetheart neckline, short puff sleeves, elastic shirring at the back, and a flouncy, ruffled crop hemline.
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Block Heel Dani Sandal
The perfect low heel, this sandal is the perfect touch to any outfit.
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Magnet Eye Set
A set of 4 easy-glide pigmented shimmer shadow sticks. Features longwearing creamy formula for crisp color intensity that lasts all day. The metallic pigments provide no-limit lining and all-over lid color for any occasion.
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What's New
This floral-print sheath dress is artfully draped at the hips, featuring a surplice bodice and a racer back with a slit down the middle, finished with a slit the sides of the high-low midi-length hem.
Shop Dresses
With a body-skimming fit and figure-flattering seams, this mini dress is party-perfect, with a sweetheart neckling and above-the-knee hemline with a slit at the skirt.
Shop Clothing
We took the utilitarian jumpsuit style and gave it a modern twist with details like wide shoulder straps and ties at the sides to adjust the fit.
Shop Beauty
Set of 4 tinted high-shine lip glosses with a shimmery finish, in an array of shades to complement all skin tones. Each gloss glides on smooth for a lustrous shine and fuller-looking pout and a finish to last all day.

Nearby Locations

  • BCBGeneration at Macy's Galleria Houston at Hilado

    Closed Today Closed Today Closed Today Closed Today Closed Today Closed Today Closed Today
    5135 West Alabama Houston, TX 77056 US
    Main Number
    (713) 877-1798(713) 877-1798
  • BCBGeneration at Macy's Memorial City Mall

    Closed Today Closed Today Closed Today Closed Today Closed Today Closed Today Closed Today
    303 Memorial City Houston, TX 77024 US
    Main Number
    (713) 827-2849(713) 827-2849